LinkedIn retargeting and audience network updates: just the facts
Last fall LinkedIn launched several new tools for marketers that offer better targeting and better measurement. The social media platform ad further updates in a blog post on June 2: “Today we take the next step on this journey by introducing new action retargeting features, as well as updates from the LinkedIn Audience Network , to help you increase engagement and interact consistently with the professionals you’re trying to reach.
How can marketers retarget with LinkedIn retargeting?
Video retargeting and lead generation forms enable marketers to reach audiences within LinkedIn who began to act but did not convert. In the LinkedIn Blog Explaining the new retargeting tools, LinkedIn provides three examples of how new retargeting features can support campaign goals:
- Tailor posts to audiences who have watched video content before. The personalized message can be presented with a targeted advertisement or, for videos promoting events, a “Sponsored Content” advertisement offering the possibility of registering for the event.
- Re-engage people who filled out a lead generation form but didn’t convert. This provides another opportunity to reach out to interested audiences and encourage them to take the next desired action.
- Improve conversions within account-based marketing campaigns by using LinkedIn retargeting features to deepen relationships at different points of the conversion funnel.
Which LinkedIn Audience Network Updates Offer Better Engagement?
The LinkedIn Audience Network, which allows advertisers to serve ads on third-party apps and sites outside of LinkedIn, has also improved their retargeting assets: “With our [LinkedIn’s] select trusted apps and editors, including Flipboard, Microsoft News and MSN.com, you can run sponsored content campaigns that reach up to 25% more reach and up to 9x more monthly touchpoints to LinkedIn members who are more active on our network. hearing.
People who have watched partially or fully video ads on the LinkedIn Audience Network may receive targeted messages, helping marketers increase engagement across platforms within LinkedIn and within publisher sites and apps. trust.
How do the latest LinkedIn updates benefit marketers?
LinkedIn knows that companies have recalibrated their marketing goals and budgets because of the coronavirus, so the release of new LinkedIn retargeting tools has been prioritized to help marketers amplify their reach. Abhishek Shrivastava, Senior Product Manager for LinkedIn Marketing Solutions, Told TechCrunch that LinkedIn retargeting tools “are important in driving your [marketing] the investment further. With new and improved retargeting capabilities, marketers can re-approach high-intention leads, increasing message frequency to build brand awareness, provide additional conversion opportunities, and develop deeper data sets for future contacts.
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